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The EU Just Changed the Rules on July 1st — And Most US Shopify Brands Aren't Ready
In 15 days, the EU's €150 duty-free threshold disappears — replaced by a €3 flat customs duty per item on every low-value parcel entering Europe. For US Shopify brands selling DTC into the EU, this isn't a footnote. It's a structural shift in your landed cost model that requires action right now.
ReadWhat Is a 4PL? The Logistics Model That Changes Everything for E-Commerce Brands
Most e-commerce brands have only ever worked with 3PLs. There is a better model. Until recently, it only existed for enterprise. That is changing.
ReadWhy Locking Into a Single 3PL Is Costing Your Brand Money Right Now
The moment your inventory entered a warehouse, switching costs went up dramatically. Your 3PL knows this. Here's what that lock-in is actually costing you.
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